Podcasts: a viable marketing tool
The growth of podcasts creates ample employment and marketing opportunities for communications and business development professionals. In addition, many companies are adding podcasts to their overall communications and marketing strategies, either through targeted advertising or by creating their own podcasts to attract and maintain customers.
Perception = What people believe
“Perception is Reality” is one of the most truthful statements in marketing. What people perceive is what they believe. This perception is based on what they hear, what they see, and what they think. This is why building your brand is extremely important.
Create a strong digital presence
Having a strong digital presence is important in this constantly evolving digital age. Long gone are the days of merely relying on traditional strategies and tactics — a hybrid marketing strategy is a key to success.